Daniel Banks: Vice President of Marketing Services

Daniel joins from Leap Event Technology, bringing hands-on expertise in sports and entertainment digital marketing and a career built on deploying technology to deepen the connection between organizations and their fans.

His technical background includes deep fluency in Salesforce Marketing Cloud across multiple sports and entertainment environments. Combined with a career grounded in the business of sports and live events, he brings a practitioner's perspective to how organizations move from data to meaningful fan and revenue outcomes.

Speaking on the hire, CEO Brandon Crossley said: “Trust is built slowly over time, by investing in relationships, and backing it up with results. Daniel has spent over 20 years building that trust, and I’m thrilled to be partnering with Daniel to expand Agilitek’s ability to translate data into meaningful revenue impact.”

In his role, Daniel will lead Agilitek's Marketing Services function, working directly with client organizations to help them realize the full potential of the Fan Data Platform. That work spans strategy, execution, and staff augmentation, giving rights-holding organizations a dedicated partner for turning their data into marketing outcomes.